97pk Privacy Policy

1Who We Are

97pk operates the online gaming and sports betting platform available at 97pk.fun and through the 97pk mobile app. References to "97pk", "we", "us" and "our" throughout this policy refer to the 97pk platform and its operating entity.

97pk is a platform built specifically for Pakistani players — covering cricket and PSL sports betting, live casino games including Teen Patti and Baccarat, slots, and the game lobby. All financial transactions are conducted in PKR through local payment channels including JazzCash, Easypaisa, Raast and bank transfer.

For any questions about this Privacy Policy or about how your personal data is handled, contact our support team through the live chat in the platform or app, or email us at [email protected].

2Data We Collect

97pk collects personal information in three main ways: information you provide directly when registering or using the platform, information generated automatically through your use of the platform, and information received from third-party payment processors when you make deposits or withdrawals.

Information you provide directly:

• Full name, as it appears on your CNIC or other identity document
• Mobile number used for account registration and verification
• Date of birth (for age verification purposes)
• CNIC number and copies of identity documents submitted for account verification
• Payment method details including JazzCash account numbers, Easypaisa wallet identifiers, bank account details or card information used for deposits and withdrawals
• Any correspondence you send to our support team, including chat transcripts and emails
• Responsible gaming preferences such as deposit limits, session limits and self-exclusion requests

Information generated automatically through platform use:

• IP address and approximate geographic location at the time of login and transactions
• Device type, operating system and browser or app version
• Betting history, game session records and transaction logs
• Login timestamps and session duration data
• Pages visited, features used and navigation patterns within the platform
• Error reports and technical logs generated when platform issues occur

3How We Use Your Data

The personal data 97pk collects is used for specific, defined purposes. We do not use your data for purposes that are incompatible with the reasons it was originally collected without informing you and, where required, obtaining your consent.

Where promotional communications are concerned — bonus offers, new game announcements, PSL betting promotions and similar — these are only sent where you have opted in. You can withdraw consent for marketing communications at any time through your account notification settings or by contacting support.

4Payment Information

All PKR transactions on 97pk — deposits via JazzCash, Easypaisa, Raast, bank transfer or card, and withdrawals to the same channels — are processed through secure payment infrastructure. The way we handle payment data is designed to give you the functionality you need while minimising how much sensitive financial data is stored on our systems.

• Full JazzCash wallet credentials, Easypaisa account PINs and bank account login details are never transmitted to or stored by 97pk. You authenticate directly with your wallet or bank.
• 97pk stores the transaction reference numbers, amounts and timestamps needed to manage your balance, process withdrawals and investigate any disputed transactions.
• For card payments, card numbers are not stored on 97pk servers. Card processing uses tokenisation through our payment processor, meaning only a secure token representing the card is stored — not the actual card data.
• Payment method details used for deposits are associated with your account for the purpose of directing withdrawals to the correct destination, as required by our anti-money-laundering procedures.

5Sharing Your Data

97pk does not sell your personal data. We do not provide your data to advertising networks, data brokers or third-party marketing companies. The circumstances under which your data may be shared with other parties are limited and specific:

• Payment processors: JazzCash, Easypaisa, Raast and banking partners receive the transaction information necessary to process your deposits and withdrawals. Their handling of data is governed by their own privacy policies.
• Identity verification services: Where third-party verification tools are used to validate CNIC documents, the relevant data is shared for that specific purpose only.
• Game providers: When you play games in the slots or live casino sections, the game provider's system processes your game activity data (bets placed, rounds played) to operate the game. Game providers are contractually required to handle this data appropriately.
• Fraud prevention systems: Device fingerprinting and transaction monitoring tools may process your IP address, device data and betting patterns to detect suspicious activity. This processing is conducted under 97pk's legitimate interest in preventing fraud.
• Legal and regulatory requirements: Where 97pk is required by applicable law, court order or regulatory process to disclose user data, we will comply with that requirement. Where legally permitted, we will notify you of such a request.

All third parties with whom 97pk shares personal data are required to handle that data in accordance with applicable data protection standards and to use it only for the specified purpose for which it was shared.

6Cookies and Tracking Technologies

97pk uses cookies and similar tracking technologies on the website and within the mobile app to make the platform work properly and to understand how it is being used.

Essential cookies are required for the platform to function. They handle session management (keeping you logged in), security token validation and basic navigation. These cannot be disabled without breaking the platform's functionality.

Functional cookies remember your preferences — for example, your preferred language, display settings and notification choices — so you do not have to set them again every session.

Analytics cookies help 97pk understand which parts of the platform are most used, how long sessions last, where users encounter problems and how the mobile app performs on different devices. This data is aggregated and used to improve the platform rather than to profile individual users.

• You can manage cookie preferences through your browser settings. Blocking essential cookies will affect platform functionality.
• The 97pk mobile app uses equivalent tracking mechanisms to cookies — these are managed through your device's app permission settings.
• 97pk does not use third-party advertising cookies or cross-site tracking technologies.

7How Long We Keep Your Data

97pk retains personal data for as long as is necessary for the purposes for which it was collected, or as required by applicable obligations. In practice this means:

• Account data (name, contact details, account settings) is retained for the duration of your account's active life and for a period after closure to handle any outstanding transactions, disputes or legal requirements.
• Transaction records (deposit and withdrawal history, betting records) are retained for a minimum of five years for financial record-keeping and fraud investigation purposes.
• Identity verification documents (CNIC copies) are retained for the period required by applicable financial compliance obligations and deleted securely thereafter.
• Support correspondence is retained for up to two years after the last interaction to allow for follow-up on unresolved issues.
• Technical logs (IP addresses, login timestamps) are retained for a shorter period, typically 90 days, unless a specific investigation requires longer retention.

When data is no longer required to be retained, it is securely deleted or anonymised so that it can no longer be linked to an individual.

8Security Measures

Protecting your personal data and account security is a priority for 97pk. The technical and organisational measures in place include:

• TLS (Transport Layer Security) encryption for all data transmitted between your device and 97pk's servers
• Encrypted storage for sensitive personal data including identity documents and payment references
• Access controls that restrict account data to authorised support and operations staff only, on a need-to-know basis
• Two-factor authentication (2FA) available for all accounts — strongly recommended and can be enabled in your account security settings
• Automated monitoring systems that flag unusual login patterns, suspicious transaction sequences and other indicators of potential account compromise
• Regular security reviews of the platform's infrastructure and codebase

While 97pk takes reasonable and appropriate steps to protect your data, no internet-based service can guarantee absolute security. You play an important role in account security by choosing a strong, unique password, enabling 2FA, and never sharing your login credentials with anyone.

If you suspect your 97pk account has been accessed without your authorisation, contact support immediately through the live chat in the platform or app.

9Your Rights Over Your Data

You have rights in relation to the personal data 97pk holds about you. To exercise any of these rights, contact our support team via live chat or at [email protected]. We will respond within a reasonable timeframe and may need to verify your identity before processing a request.

10Protection of Under-18 Users

97pk is strictly an adult-only platform. The minimum age to register and use 97pk is 18 years. We do not knowingly collect personal data from individuals under the age of 18.

Age verification is a required step in the account process — we collect date of birth at registration and require CNIC verification before withdrawals are processed. Where there is reasonable suspicion that an account holder may be under 18, the account is suspended immediately pending verification.

If you are aware of an under-18 individual who has registered on 97pk, please notify our support team immediately so the account can be investigated and closed. Any balance in such an account will be handled in accordance with our Terms and Conditions.

If you share a device or household with younger family members, we recommend using device-level parental controls to prevent access to gaming and betting platforms. Never share your 97pk login credentials with minors or with anyone else.

11Updates to This Policy

97pk may update this Privacy Policy from time to time to reflect changes in how the platform operates, changes in the services we offer, or changes in applicable data protection requirements. The "Last Updated" date at the top of this page reflects the most recent revision.

For material changes — changes that significantly affect how your data is used or your rights over it — we will make reasonable efforts to notify registered users via email or an in-platform notification before the updated policy takes effect. For minor or clarificatory changes, the updated policy will simply be published on this page.

Your continued use of 97pk after an updated Privacy Policy has been published constitutes your acceptance of the updated terms. If you do not agree with a change, you should contact support to discuss your options, including account closure.

12Contact Us About Privacy

For any questions, concerns or requests relating to this Privacy Policy or to how 97pk handles your personal data, you can reach us through the following channels:

• Live chat: Available 24/7 through the 97pk platform and mobile app. This is the fastest channel for most queries and for urgent issues such as suspected unauthorised access to your account.
• Email: Send your query to [email protected]. Privacy and data-related requests are typically handled within 5 business days. Complex requests such as subject access requests may take up to 30 days.

When contacting us about a data request, please include your registered mobile number or account username so we can locate your account. For security, we may need to verify your identity before processing the request.

You can also review related policies and platform guidelines on the following pages:

• Terms and Conditions — the full agreement governing your use of 97pk
• Responsible Gaming — tools and guidance for managing your gaming activity
• FAQ — answers to common questions about accounts, deposits, withdrawals and the platform